When a crisis hits our minds go into lockdown and in that panicked state we can say or do things that only make the situation worse. Silence can also prove fateful. Repairing the damage afterwards is always both financially and mentally harder than investing in crisis communications in calmer times.
That’s why calm and reliable external professionals are of great help in a challenging situation. We work very flexibly and are available 24/7. Our experience helps us assess how severe the situation is and suggest initial solutions very quickly.
We’re able to recognize a range of crisis scenarios more analytically than our clients at the centre of the storm, or our fortunate clients who have yet to experience it. We do not have skin in the game, such as emotions, meaning we’re able to step into the shoes of other parties and audiences when analysing the situation. This is essential in a crisis, as just looking at one’s own version of events is not helpful. In a crisis, empathy is more important than feelings, but unfortunately panic and indignation can gain the upper hand.
A crisis communication plan helps make predictions
People interpret our world at a fast pace and through various media, and sometimes form their opinions based on very fragmented knowledge. Even though social media scandals, in particular, blow up and die down quickly, crises also cause long-term trouble – some of which is visible from outside and some of which corrodes the organization internally.
We help our clients by creating crisis communication plans and assessing how effective the organization’s existing crisis communication guidelines are. In our crisis communication training sessions, we simulate real situations, allowing our clients to safely test their crisis-readiness and key personnel’s capacity for action under pressure.