There are many ways to do public affairs. An article in the national media is not necessarily the most efficient way: it requires a lot of effort and, alone, does not always produce long-term results. The best-known outlet is not necessarily the most influential one, or the most desirable partner. That’s why you need to use multiple levels and routes to get your message across to the right people.
Not all advocacy work can or should be directed at top decision-makers or influencers. A lot of it happens through interest groups or organizations. It’s important to realize what the right advocacy level or field is for you and your organization. Sometimes you also need media visibility, which can be a good support for the rest of your public affairs.
One partial motivation for public affairs, particularly in interest groups, is internal: groups activate their members by showing them that what they do is significant. This is a very important consideration for organizations funded by member subscriptions, for example. Members have the right to expect their organization to be convincing, and they should see proof of that.
A map to your destination
We draw an advocacy map for you to ensure that your public affairs is planned and productive. With it you can see which actors and parties are involved in your issue and with what motives. Whom can you form alliances with and whom can you influence? What motivates whom and what themes are important to them?
An influencing map shows you clearly what sort of landscape you are operating in. On that basis you can decide which strategy is worth proceeding with and write a consistent advocacy plan that sets out concrete, necessary actions.