Brunnen’s image best in Finland — new national PR agency survey

A new survey of PR companies’ image in 2021* by market researcher Taloustutkimus examined the company image, skills profile and awareness of Finnish PR agencies. The respondents consisted of corporate decision-makers and specialists, who rated Brunnen Communications’ company image the best in Finland.

The previous such national survey was carried out in 2019, when Brunnen’s image scored second overall.

The 2021 survey asked respondents to evaluate companies’ image in terms of 17 different categories. Brunnen was ranked the best agency in 10 categories. Moreover, Brunnen was evaluated as one of the five best agencies in 15 categories.

The corporate respondents to the survey considered Brunnen the best in understanding both its clients’ business and clients’ business environment. They saw Brunnen as the leading agency in Finland when it came to solving client problems, visionary consultancy, quality of service and ability to reach targets. Brunnen was also No 1 in reliability, business ethics, in organizing client projects and having the latest skills.

“As a strategic PR agency, we concentrate on influential communication. We always benchmark our work against a client’s business targets, ensuring the value of PR is visualized. Offering influential communication is impossible without an in-depth understanding of the client’s business and operating environment. This is why I am delighted that Brunnen was evaluated as the best PR agency in Finland also in these areas,” Managing Director Taru Nikulainen of Brunnen Communications says.

Nikulainen says that an increasingly stronger focus will be placed on ethics in the future.

“It is very important from the whole PR business perspective that ethics was one of the survey areas. Ethics needs to be the cornerstone of all our work and this is why we felt privileged that Brunnen was evaluated as the best agency in ethics.”

Besides company image, the survey by Taloustutkimus examined clients’ view on PR and marketing communication agencies’ skill areas within the next two years. The top five areas were social media, marketing communication, content marketing, B2B and consultancy skills.

*Market research firm Taloustutkimus conducted a survey on the image of PR agencies in May and June 2021. The survey covered areas such as PR agencies’ recognition, skills profiles, corporate image factors and the prospects for the sector in the near future. The 496 respondents, consisting of corporate decision-makers and specialists, evaluated a total of 30 PR agencies. The respondents evaluated the agencies based on both personal experience and image.

Further information:

Research Manager Anne Melander, tel. +358 50 522 236, anne.melander@taloustutkimus.fi

Managing Director Taru Nikulainen, tel. +358 50 325 7347, taru.nikulainen@brunnen.fi