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Unexpected situations

Preparing for emergencies in advance is smart. You can do this by planning crisis communication and milestones that prevent crises — or at least prevent them from spreading uncontrollably. A pre-built, reliable reputation protects you even on bad days. That is why crisis communication starts in advance, before it’s too late.

When a crisis strikes, it can be difficult to think clearly. It is also common to do things under pressure that can only make the situation worse. Silence is not necessarily the best solution either, and repairing damage afterwards is always more difficult, both financially and mentally. We will help you in advance and work with you to draw up a clear crisis communication plan. At the same time, we evaluate how fit for purpose your organization’s existing crisis communication guidelines are.

We know from experience that a well-functioning crisis communication plan, media monitoring and external support are, in an emergency, more precious than gold. We are able to identify different crisis scenarios analytically. We have no emotional involvement in the situation, so we’re able to understand it by putting ourselves into your and the audiences’ shoes. This is essential in any exceptional situation so that a clear picture can be drawn.

Crisis communication plan

Simulation for crisis communication

Crisis communication support 24/7

Crisis communication plan

When was your crisis communication plan last updated? How have you practiced how it works? Do people know their roles and how to act in practice? What are the weaknesses in your crisis preparedness?

One of the most important tasks of crisis communication is to minimize harm. It requires judgment and consistency, as well as a plan assimilated in advance by key personnel, a considered division of work, and tested communication tools for rapid reacting. Therefore, a crisis communication plan guarantees peace of mind for your organization and the communication and management teams.

The crisis communication plan sets out in detail who the spokesperson is, how you inform the various audiences inside and outside the organization, what you are taking a stand on and who is involved in decision-making.

With the help of a crisis communication plan, you also ensure that everyone knows and is able to detect possible causes of an exceptional situation.

Simulation for crisis communication

When a crisis strikes, there is no time to plan. A smart organization prepares for possible crises beforehand, because after all, it’s always about reputation. We train key people in your organization on how to communicate in a realistic crisis tailored for you.

A crisis communication simulation is a good way to test whether your key personnel has adopted the crisis communication plan and how is it able to act under pressure.

Simulation is a safe way to practice a situation that could be real. It is also a stress test that improves the cooperation of your key personnel in tough situations and checks how the crisis communication guidelines work.

Our simulation consists of a workshop of a few hours, where we act out a realistic and possible situation. We also coach individual leaders and specialists to face challenging circumstances.

Crisis communication support 24/7

A calm and reliable professional outside the organization is a good help in a tricky situation. We are available 24/7. Our experience in crisis communication situations will help us to assess the seriousness of your situation and propose the right questions and solutions very quickly. Our common goal is to minimize the reputational damage caused by an emergency right from the start. If the crisis has already intensified, we will lead the communication as smoothly as possible to the right track.

Our world is interpreted at high speed through different media. Sometimes the public makes interpretations based on very fragmented information.

Although scandals in social media often rise and subside rapidly, emergencies sometimes develop into crises and cause long-term harm. Some of the harm is visible from the outside, while some are internal issues. Even if the crisis can be brought under control quickly, it is good to remember that crisis preparedness arises long before the crisis.

The clean-up on the other hand, will continue even after the crisis is over. It is also important to analyse afterwards how the crisis was managed and what needs to be developed for the future.

When an emergency or crisis situation arises, call us at +358 50 3257 347.

Let’s keep in touch!

Merja Karjanmaa

Merja Karjanmaa

Communications Consultant, M.A

+358 50 357 9286
merja.karjanmaa@brunnen.fi

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