When you know your audiences and what captivates their attention, you can create meaningful interaction. Do not leave thought leadership to those who speak without saying anything but carry together with your team, your responsibility of openness!
One can only choose the methods and channels for communication only when one knows their aim. Examining your actions helps to analyse and develop communications towards a more result-oriented direction. Many organisations measure communications, but we find its influence and what kind of change was achieved.
Vision are only half assessed if one cannot find the right words. Shared messages and touching stories make sure that your message will get through. A few of us is a born public speaker or interviewee, but the smart ones of us practice and even more so for a rainy day.