People
Taru Nikulainen
Managing Director, M.A. (Org. Comm. & PR, German linguistics)
As Managing Director and Leading Consultant, I specialise in crisis management and strategic communication. My clients operate mostly in the real estate, energy, infrastructure and manufacturing sectors. I have extensive experience in developing communication strategies for non-profit organisations, as well as in measuring the influence of communication.
In addition to my daily work, I serve as a Board Member of Marketing Finland and as a Vice Chair of Finnish Communications Agencies. Since Brunnen, as the only member in Finland, belongs to the global comms network PR Boutiques International, I also hold a Board position in PRBI. Furthermore, I represent Finnish communication agencies on the Ethical Council for Communication.
Core strengths: strategic communication, measuring communication influence, reputation and expectation management, media and influencer relations, ESG communication, and crisis management.
Terttu Sopanen
Leading Communications Consultant, M.Sc. (Econ.)
As a Leading Communications Consultant, I am responsible for long-term client relationships, particularly with international B2B companies in the built environment, renewable energy and technology sectors. I advise and train companies, government agencies, welfare organisations, cities, interest groups and national expert bodies in crisis and change management, as well as in strategic communication. I also support clients in anticipating and managing risks.
Together with my colleagues, I have developed a range of services to meet our clients’ evolving needs – including methods for measuring the influence of communication, lean communication practices, a project communication model that supports project success, and a communication audit designed to assess and enhance overall communication performance.
Before moving into consultancy, I spent 20 years in management and expert roles in communication and marketing. I am also a founding member of Viestintäekonomit (the Finnish Association of Communication Economists).
Core strengths: strategic communication, crisis and change communication, communication auditing, lean communication, communication process development, stakeholder-oriented project communication, measuring the influence of communication, employee advocacy and organisational culture building.
My work focuses on strategic communication consultancy and communication skills training. I also help public sector and third sector organisations make their communication more strategic, measurable and effective. My strength lies in customer-centric solutions and in the influence they create.
I regularly train managers, team leaders and specialists from companies and various organizations to strengthen their communication capabilities. I am actively involved in industry networks and serve as a partner coach for ProCom, the Finnish Association of Communication Professionals, which promotes the development of the communication profession.
Core strengths: strategic communication, measuring the influence of communication, coaching, employee and internal communication, and crisis communication.
Anni Ruotsalainen
Senior Communications Consultant, M.Sc. (Econ.)
As a Senior Communications Consultant, I specialise in strategic communication, reputation management, media relations, and communication in crisis situations.
I work with clients across the built environment, infrastructure, energy, technology and manufacturing sectors, and advise international clients on a regular basis. I am also experienced in supporting organisations in the cultural sector and have served as interim Communications Manager for a multinational company.
I regularly coach executives, managers and specialists to enhance their communication skills, particularly in media relations and crisis communication.
Before moving into consultancy, I worked as Communications Manager in the built environment sector and as Marketing Manager in the consumer and retail chain business. I also served as Chair of Viestintäekonomit (the Finnish Association of Communication Economists) in 2014–2015.
Core strengths: strategic communication, reputation and expectation management, media relations, crisis communication, employee advocacy.
I focus on strategic communication consultancy and strategic content development. I am also experienced in developing communication processes, measuring the influence of communication, and strengthening employee communication. I mainly work with clients in the energy, infrastructure and health technology sectors, many of whom I have supported in long-term, multifaceted collaborations over several years.
I help clients achieve their goals through effective, stakeholder-oriented communication and clear, functional processes. My educational background, combining communication and marketing, provides a strong foundation for viewing challenges broadly from a stakeholder perspective.
Core strengths: strategic communication, strategic content development, project communication, stakeholder-oriented communication, internal and employee communication, and visual communication.
As an expert in organisational communication, I focus on strategic communication consultancy, strategic content development, project communication and sustainability issues. I am experienced in strengthening and measuring the influence of communication through methods such as audits and evaluation. My work primarily involves clients in the infrastructure, energy and environmental services sectors.
I bring to every collaboration a strong stakeholder-oriented approach and frameworks that ensure communication is both effective and efficient. Alongside my client work, my interdisciplinary education provides me with valuable perspectives and industry insight, particularly in the environmental and energy sectors.
Core strengths: strategic communication, strategic content development, project communication, stakeholder-oriented communication, internal and employee communication, sustainability communication, and communication auditing.
As a multi-skilled communications and marketing professional, I help clients develop their content production and digital communication in a focused and influential way. My work combines creative thinking, visual insight, and the effective use of artificial intelligence and technical tools.
My educational background is in technical communication, with a particular focus on websites, usability and accessibility. I have five years of experience in communication planning and previously worked in communication for an energy company.
Core strengths: content production, digital communication, visual communication, technical communication, website development, usability, accessibility, and media and influencer communication.
Mikko Jokinen
Graphic Designer, Eyeball Graphics
I am a graphic designer with nearly 30 years of experience in advertising and communication. I help organisations create clear and influential visual identities and campaigns – from corporate identities to websites and a wide range of publications.
Long-term collaboration with companies in the technology, wellness and service industries (B2B), as well as in the restaurant and cultural sectors (B2C), has strengthened my expertise in strategic visual communication.
Atte Kalke
Graphic Designer, Vitale
As a graphic designer, I focus on visual communication as a whole – from brand identities and campaigns to visual guidelines for social media. My core expertise lies in designing content-driven publications such as reports and brochures. My work is guided by clarity, consistency and an approachable visual style.
I have around 15 years of experience in visual design. My B2B clients primarily represent corporate communication, the public sector, organisational communication and the publishing industry.