Terttu Sopanen

Terttu Sopanen

Leading Communications Consultant, M.Sc. (Econ.)

+358 40 334 1202
terttu.sopanen@brunnen.fi

As a Leading Communications Consultant, I am responsible for long-term client relationships, particularly with international B2B companies in the built environment, renewable energy and technology sectors. I advise and train companies, government agencies, welfare organisations, cities, interest groups and national expert bodies in crisis and change management, as well as in strategic communication. I also support clients in anticipating and managing risks.

Together with my colleagues, I have developed a range of services to meet our clients’ evolving needs – including methods for measuring the influence of communication, lean communication practices, a project communication model that supports project success, and a communication audit designed to assess and enhance overall communication performance.

Before moving into consultancy, I spent 20 years in management and expert roles in communication and marketing. I am also a founding member of Viestintäekonomit (the Finnish Association of Communication Economists).

Core strengths: strategic communication, crisis and change communication, communication auditing, lean communication, communication process development, stakeholder-oriented project communication, measuring the influence of communication, employee advocacy and organisational culture building.