Strengthening Borealis’ business through strategic communication

Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. In Europe, Borealis is also an innovative leader in polyolefins recycling and a major producer of base chemicals.

In 2020, Borealis Group launched a new strategy and purpose. Borealis Polymers wanted to align its communication with the new strategy and established communication KPIs to support the implementation of its business strategy. They chose Brunnen as their partner.

In spring 2020, a new communication strategy was developed in collaboration with the organization’s communications team and management. Their views and objectives were incorporated into the strategy, providing a solid foundation for future communications. Management and the organization as a whole gained a better understanding of how communication could better support the business.

“Brunnen had a clear concept of how to work on strategic communication in an efficient, effective and time-saving way.”

According to Heli Poikonen, Communications Specialist at Borealis, the participative approach made management more engaged in communication. “Brunnen had a clear concept of how to work on strategic communication in an efficient, effective and time-saving way.”

The communication guidelines were directly derived from the new business strategy, aligning the company’s communication with the strategy’s implementation. “Brunnen’s efforts made our communication more visible and measurable”, states Poikonen.