Blog

Many experts are the most powerful influencers of their organizations. Still many of them find communication challenging. In the following, we’ll break three common myths of expert communication.

The delivery day of PR Week is always a day of joy and professional progress for us at Brunnen. A magazine full of case references of the best PR and communication projects especially in the UK, where our industry has deep and historical rules. Additionally, PR Week covers good interviews and articles on our business, covering the drivers and obstacles, possibilities and views.

We are happy to say that Brunnen Communications has been ranked as second among PR agencies in Finland. The survey is based on opinions given by 667 Communication Directors and Managers. We want to thank you for this wonderful result!

Last week we had a pleasure to invite colleagues form all across Europe to Helsinki and we got a chance for international dialogue, in a fast changing world.

Why journalists are so keen at digging dirt? I have been asked this question in every media training I have done during my time at Brunnen Communications. I have given this issue a lot of thought and it has since occurred to me: we as humans still believe that good will prevail.

Facebook has been a lot in the news lately and mainly in a negative way. The changes in the algorithm, fake news and the Cambridge Analytica scandal are all factors that have caused many to leave the social media giant.

Technological development is faster than ever, and companies face intense competition from all directions. Management needs to focus on finding completely new business models instead of optimising old ones.

Recently I met a Swiss Marketing Director who told me an impressive story of finding brand’s brilliancy. We were sitting on a Stanserhorn restaurant, just next to the European most modern cable car CabriO. Ten minutes before CabriO had moved us to the highest peak of Central Switzerland, Stanserhorn.