Lean Management and Communication – What’s It All About?
This blog explores the foundations of lean thinking: what it is, what it aims to achieve, and why its principles offer real value when applied to communication management.
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X – To leave or to stay?
Many communication professionals are facing a difficult dilemma: how to assess the accountability of the social media platforms their organization or clients are using. As stakeholders are fragmenting across different channels, it has become increasingly challenging to be active on social media. Decisions must be made – but based on what criteria? While some stakeholders leave certain platforms, others remain seemingly unaffected by the controversy.
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Sustainability reporting applies also to unlisted SMEs – Leverage the simplified guidelines
The EU’s Corporate Sustainability Reporting Directive (CSRD) mandates large companies to transparently disclose material information about their sustainability. Because this obligation extends beyond the companies themselves to their value chains, sustainability reporting also becomes increasingly relevant for businesses that are not directly subject to the directive such as small and medium-sized enterprises (SMEs).
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Strategy urges for strategy communication
After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to take off, and the easiest recipe for this is to forget your own people when communicating the strategy. This serious mistake is still unfortunately common failure in many organizations.
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Lessons learned from my year in a client organization
The end of 2022 also brought to a close my one-year post as one of our international clients’ Interim Communications Manager. I spent approximately one third of my time covering for an Internal Communication Manager who was on family leave. The experience was eye-opening and inspiring. So what did I learn and what tips could I give to someone thinking about leasing an external expert on a fixed-term contract?
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Business and communication – higher performance through better leadership and strategic communication
What role does communication play in your business? Do your executives know how to use comms to really promote your organization? Has all its potential been harnessed in the pursuit of a common vision, or are you stuck in the rut of routines?
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Impact management is now in demand
Europe is experiencing its most serious situation in decades. Russia’s widespread indefensible attack on western values and international right is also reflected at the desks of communications experts – directly and, for many, also indirectly.
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Brunnen receives two gold awards at Finnish Comms Awards
Two of our client cases were recognized as the best PR assignments of 2021 in Finland’s most important communications awards event. The highly qualified and diverse jury of 36 members evaluated not just the quality of communications planning but also focused on collaboration with the client.
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Brunnen’s image best in Finland — new national PR agency survey
A new survey of PR companies’ image in 2021* by market researcher Taloustutkimus examined the company image, skills profile and awareness of Finnish PR agencies. The respondents consisted of corporate decision-makers and specialists, who rated Brunnen Communications’ company image the best in Finland.
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PRBI barometer: even more clients are expecting agencies to show ROI
According to the recently launched PRBI barometer many clients have recognized a growing need for asking ROI from agency services they are buying. The agency owners see also a correlation between a monetary value of their service and client’s communication budget: the clients are willing to pay more, if the agency can prove strategic…
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Brunnen chosen as the first Finnish member in PR Boutiques International
Great news! We are so happy to announce that Brunnen Communications has been accepted as the newest member in the highly skilled communication leaders’ network, PR Boutiques International.
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A crisis tests the ability to communicate
In addition to information, rules and recommendations a crisis calls for humane communication and team spirit. The world is now going through its biggest common crisis ever. Normal business life has changed quickly into a totally unpredictable mode, where nobody has clear or ready guidelines on how to move forward. For communication professionals, last weeks have been turbulent and utterly busy. If communication hasn’t been in the management’s spotlight before the crisis, it is now there for sure.
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