Facebook has been a lot in the news lately and mainly in a negative way. The changes in the algorithm, fake news and the Cambridge Analytica scandal are all factors that have caused many to leave the social media giant.
Technological development is faster than ever, and companies face intense competition from all directions. Management needs to focus on finding completely new business models instead of optimising old ones.
Recently I met a Swiss Marketing Director who told me an impressive story of finding brand’s brilliancy. We were sitting on a Stanserhorn restaurant, just next to the European most modern cable car CabriO. Ten minutes before CabriO had moved us to the highest peak of Central Switzerland, Stanserhorn.