A crisis tests the ability to communicate
In addition to information, rules and recommendations a crisis calls for humane communication and team spirit. The world is now going through its biggest common crisis ever. Normal business life has changed quickly into a totally unpredictable mode, where nobody has clear or ready guidelines on how to move forward. For communication professionals, last weeks have been turbulent and utterly busy. If communication hasn’t been in the management’s spotlight before the crisis, it is now there for sure.